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The Wise City is an independent publication launched in October 2024 by Daniel Latorre. If you subscribe today, you'll get full access to the website as well as email newsletters about new content when it's available. Your subscription makes this site possible, and allows The Wise City to continue to exist. Thank you!
- Value. Your audience should know exactly what you do, or what's unique about you, within a few seconds of landing on your page. Near the top of your page, include a single sentence, bolded phrase, or image that communicates this.
- Call-to-action. You should only have one type of call to action on your About page. However, you can share that CTA more than once. Add one directly after your value and then again at the bottom of your page.
- Story. Next, hook the visitor with a story using the ideas covered above. This will keep them on the page and scrolling to learn more.
- Achievements. Communicate your achievement either by integrating them into your story or in a bulleted list. By sharing your achievements after or within your story, readers will appreciate them more because you’ve added context.